What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the visibility of websites and web page on major search engines (like google, yahoo, msn, bing etc) through the natural or algorithmic search engine results. SEO may target different kinds of search, including image search, video search, keyword search, local search, news search etc.From required changes in html source code of website or webpage and site content, from designing to developing of website, from testing of website or web page forms, carts etc. to analysing website’s products and services, search engine optimization is kept to be in mind. The term “search engine friendly” may be used to describe proper analyzed website products, design, development, content, images, videos, shopping carts and other elements that have been required to optimize to get search engine exposure.
Proper SEO techniques helps in search engine crawling, indexing or get rank your website and web page so that to you get high traffic (ranking) and your targeted market finds you by your targeted keywords related to business, service or products on websites or web pages.
Basically, there are two types of Search Engine Optimization:
On Page Optimization and Off Page Optimization